REPOST: No Laughing Matter

We have already recognized the hilarity of this cartoon but apparently it isn’t that funny anymore…

“Historically, cartoons are not a significant driver of communications and marketing strategy in higher education.

But one cartoon — by Randall Munroe, whose popular Web comic is known as xkcd — has resonated so strongly in higher ed circles that it has some marketing officials taking a hard look at what experts still believe to be their strongest marketing asset: the institutional website’s home page.

The cartoon shows a Venn diagram with two overlapping circles — one labeled “Things On The Front Page Of a University Website,” and the other labeled “Things People Go To The Site Looking For.””

Read the story here:


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