REPOST: Hunting Out West

As an economic downturn forces California’s public universities to cut enrollment, the State University of New York at Cobleskill is unabashedly gunning for disenchanted students there who may now be considering other options. Out-of-state recruitment is common among many colleges and universities, but for SUNY Cobleskill – a rural upstate campus of just 2,600 students – an advertising campaign designed to lure Californians is a marked strategic shift, suggesting institutions of varied size and name recognition are poised to make inroads in the troubled Golden State.

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