Repost: When Social Media Is Irrelevant

The notion that “social presence” might help with retention in online programs has prompted vendors to infuse their online learning platforms with more social media tools, particularly synchronous text- and video-chat features. The co-presenters from National-Louis — the education professor Kathleen M. Sheridan and the instructional designer Melissa A. Kelly — were careful to avoid implying that such tools are ineffectual gimmicks. But they did caution the audience against employing them for the wrong reasons.

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